What in the world does "eco-friendly" mean to us as consumers and business owners? Is it a fad, a trend, a marketing gimmick, or a movement toward environmentally responsible decisions?
Those of us involved in the home decorating industry can no longer afford to ignore the green movement. Today, not only do many government and commercial projects require LEED certification, consumers have access to green products and information in every home decorating periodical from “Domino" to "Architectural Digest." There is even a cable television program dedicated to environmental issues, "planet green.”
Many of my vendors are responding to the eco-friendly movement by manufacturing products sensitive to environmental issues. As a fabric, trim, and supply wholesaler, we now have access to a myriad of products, such as fabrics made from recycled water bottles, recycled polyester, and renewable resources such as bamboo, hemp, linen, cotton and other natural fibers, and leathers dyed with vegetable based dyes - all manufactured in a environmentally responsible manner.These products cover the entire spectrum of designs and textures and colors - they are attractive, practical, and affordable.I believe our customers and clients will drive this market. I am very aware that when the consumer decides to purchases green, she (because the decision maker is usually a she) is making an economic statement. However, I think most consumers will still purchase based upon aesthetics and price - and if the product is green, she will feel warm, fuzzy and good about her choice.What do you think? I am interested in your thoughts, ideas, and experiences regarding this issue.
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